Three things that pull you out of your game.

  • SWEAT

    Sweaty hands. Wet shirts. Sweat getting in the way of grip, comfort and focus.

  • SUN

    Burning skin, greasy hands and sunscreen that doesn't work with sport.

  • FRICTION

    Chafing, rubbing and irritation that gets harder to ignore with every movement.
Close-up of a hand on a padel racket grip on court

Sports equipment keeps getting better. Sportcare should too.

We obsess over rackets, shoes, clubs and equipment designed down to the smallest detail.

Yet the products we use to deal with sweat, sun and friction are rarely designed around sport.

SERIO is here to change that.

From our athlete research

  • SWEATY HANDS

    “During padel, once my hands get sweaty, I start thinking about my grip instead of the game.”

  • LOSING GRIP

    “Between points in tennis, I keep wiping my hands just to feel like I have control again.”

  • BODY SWEAT

    “During a hard gym session, I don’t want something that only masks odor. I want something that actually keeps me dry.”

Built in the open. Be there from the beginning.

SERIO is being built around the problems athletes actually deal with. Right now, we're researching and developing our first SWEAT products, starting with better solutions for sweaty hands and sweat protection. Everyone on the list helps shape what we build next.